# Give your launch a longer runway

A practical checklist to organise the work before, during and after publication.

## Before you announce
- [ ] Write one sentence explaining who the book is for and why it matters to them.
- [ ] Confirm the publication stage, intended release window and available formats.
- [ ] Prepare a consistent title, author name, book description, cover and author biography.
- [ ] Choose a small set of relevant channels instead of trying to appear everywhere.
- [ ] List the people responsible for each task, with a realistic date and dependency.

## Prepare the reader journey
- [ ] Check that every promotional link leads to the correct book or author page.
- [ ] Read the book description on a phone and make sure its opening is clear.
- [ ] Prepare a small collection of excerpts, visuals and conversation prompts you have the right to use.
- [ ] Plan how interested readers can find publication information and contact you.

## After publication
- [ ] Keep a record of activity, dates and available measurements.
- [ ] Separate observed results from assumptions about what caused them.
- [ ] Review reader feedback for useful themes, without promising or manufacturing reviews.
- [ ] Plan a follow-up period so discovery does not end after launch week.

Prepared by AuthorHelpHub. A planning aid, not a promise of results.