Launch planning

Give your launch a longer runway

A practical checklist to organise the work before, during and after publication.

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Before you announce

Write one sentence explaining who the book is for and why it matters to them.Confirm the publication stage, intended release window and available formats.Prepare a consistent title, author name, book description, cover and author biography.Choose a small set of relevant channels instead of trying to appear everywhere.List the people responsible for each task, with a realistic date and dependency.

Prepare the reader journey

Check that every promotional link leads to the correct book or author page.Read the book description on a phone and make sure its opening is clear.Prepare a small collection of excerpts, visuals and conversation prompts you have the right to use.Plan how interested readers can find publication information and contact you.

After publication

Keep a record of activity, dates and available measurements.Separate observed results from assumptions about what caused them.Review reader feedback for useful themes, without promising or manufacturing reviews.Plan a follow-up period so discovery does not end after launch week.

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